So excited to see No1 Rosemary Water launch exclusively at Knightsbridge department store Harvey Nichols recently.

No1 Rosemary Water

So what is the Rosemary Water story, and why should we all be drinking it every day…

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us.

More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

It’s not because the villagers are especially health-conscious. Connoisseurs of food, drink, and tobacco, their zest for life’s pleasures is as famous as their longevity.

Shop for No1 Rosemary Water online at Harvey Nichols or in-store nationally now.  Rolling out to other premium retailers over the next few months.


So why do the residents of Acciaroli live so long, and so well?

Still and Sparkling in Beautiful Packaging

When scientists visited Acciaroli, they identified one potentially crucial variable: the villagers ate rosemary, and a lot of it. Grown locally, the herb is an integral part of their otherwise classically Mediterranean diet.

Rosemary’s benefits are well-documented: it has anti-oxidant, anti-inflammatory, and anti-carcinogenic properties. It can reportedly ward off dementia and Alzheimer’s disease.

But beyond the health benefits, Acciaroli’s villagers consume rosemary because they love it.

The herb is part of their lifestyle, and it complements their need to satisfy their appetites, pursue their desires, and live the fullest – and longest – lives they can.

As Henry David Thoreau said: “A man may esteem himself happy, when that which is his food is also his medicine.”

There is however, one problem: Rosemary isn’t the nicest thing to eat in large quantities, and there were no rosemary drinks available on the market.

No1 Rosemary Water is a drink to remember; something that provides a convenient means of incorporating this reinvigorating herb into conventional Western diets.

Bottled according to strict quality standards, the drink contains pure 4% rosemary extract, concentrating the essential properties of the plant into a refreshing, luxurious still or sparkling beverage – retaining the health benefits and the distinct Mediterranean flavour.

Only a select few people live in Acciaroli, but No1 Rosemary Water makes the Acciaroli lifestyle available to anyone willing to try it. If you’re going to drink, drink to your health.