Primo Aperitivo Negroni is a premium ready-to-serve aperitif, inspired by Italy’s famed pre-dinner ritual of unwinding with a libation in hand and enjoying special moments in good company.  Designed to be enjoyed at home, in an elegant hotel or on a first class flight, Primo Negroni is perfect for those who prefer an exceptional drink wherever they are.

Primo Negroni has been specially crafted with the finest ingredients to achieve the perfect taste of an authentic Negroni. Made with dry gin, sweet vermouth, bitter aperitif and orange essence, all ingredients are carefully combined to give this drink an intense, deep flavour that is unforgettable.

Primo Negroni was created by Italian-born mixologists Danilo Tersigni and Filippo Previero as well as Roma Bar Show founder Andrea Fofi.  Primo Negroni is a celebration of Italy’s vibrant cocktail culture and provides a truly special drinking experience, no matter where you are in the world.