With over 20 years experience in the Luxury Food Retail environment Scott Winston Fine Food Consulting offers a host of services to help your business achieve its goals.
Product & Packaging Development – SWFFC has developed numerous private label ranges for prestige brands such as Harvey Nichols, Harrods and Selfridges. We have also consulted on many start up projects enabling new and inexperienced brands to penetrate the crowded market. Additional support is offered via an extensive network of product and packaging industry contacts ensuring speedy and cost effective solutions for your new food brand.
Food Safety & Labelling Compliance – Food safety compliance is a specialist and complicated field. SWFFC can advise you on your ingredients and labelling to give you peace of mind that your product is always legally compliant.
Product Placement & Buyer Introductions – No matter how good your product is, sometimes it can be hard to get it in front of the right person at the right time. SWFFC has an extensive network of buyer and wholesale distribution contacts to help give your product the chance it deserves to shine.
Profit & Loss, Business Modelling and Special Projects – Taking a great idea to a profitable business can be a daunting prospect requiring a special set of skills. Experience gained through countless special and often unique projects means that we can advise on business planning and strategy to help your business grow.
PR & Marketing Expertise – Communicating your product launches to the right audience is essential, whether you are talking to trade press or consumers, we work with PR & Marketing experts to deliver a concise and robust plan for your brand.
The Digital Health Check. Created by a team of digital experts this ‘health check’ has been perfectly tailored for the Food & Drink sector.
Did you know: consumers have an average attention span of just 5 seconds per web page? What happens if you fail to grab their attention in those 5 seconds? They leave.
What is a digital health check?
This digital health check is a comprehensive review covering all the major factors that affect how a brand performs online, not only from a search engine perspective but also the end user. This leads to identifying opportunities that can help to optimise a brand’s digital health. Our aim is to promote and deliver digital best practices to clients.
The importance of digital
In 2017, having a strong digital presence is as important for a Food & Drink brand, as it is for an e-commerce based business or service. In order to be competitive in this ever evolving technology-led business landscape, it is important to understand and utilise the advantages of digital strategy.
Having a strong digital presence:
- Makes the information that a customer needs to convert to a sale, within reach at all times.
- Prevents customers from abandoning the brand.
- Reflects the quality and professionalism of the products/service online.
- Optimises visibility of a brand across the web including search engines.
What is included in the digital health check?
Our tailored consulting approach allows clients to bridge the gap between what a consumer expects digitally and what they actually experience. The digital health check begins with an initial 30 minute consultation, followed by an in-depth review of a brand’s online presence. Results are recorded and presented in a concise report which can be used to build an improvement action plan.
Invest in your brand’s digital health and improve your online performance. Get in touch today [digital@scottwinstonfinefood.