Co-founders Tom & Jesse stumbled upon a dangerously refreshing beer tradition at a ski bar in the Alps but could not find anything like it back home.
Unperturbed they spent their evenings and weekends learning how to brew and used the rest of their student loans to brew 5,000 bottles saying if they sold them at an iconic music festival they would quit their jobs to do it full time. The boys launched Jubel in Cornwall in May 2017 successfully launching into over 300 local pubs in their first three months. Motivated by the success they’ve scaled production and are embarking on a national launch.
Jubel is a naturally infused and unpasteurised peach or elderflower larger that is gluten-free and vegan friendly. At 4% ABV it is light, refreshing and perfectly balanced. Jubel is a unique product that cuts through the middle of light lagers and sweet cider but with 70% less sugar to be as sessionable as a lager.